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Build Scalable Content Engines

Brands are under more pressure than ever to increase content volume and channel reach. I design scalable content systems and infrastructures that maintain brand integrity while expanding visibility. First, we nail quality—then scale for quantity to meet the growing demands of owned and paid channels.​

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Evolve Influencer Marketing Approaches

Brands are investing heavily in influencers but often lack the strategy, infrastructure, or oversight to execute effectively. Let’s fix that. I help brands build strategic frameworks that connect influencer content to the broader marketing ecosystem—turning creator partnerships into valuable assets across owned and paid channels.

Design Social-First Strategies

It’s not about chasing every trend—it’s about building a smart, social-first strategy. The goal is to stay relevant to the customer without getting lost in a sea of trendy, unmemorable content. I help brands create content that meets customers where they are and apply insights to improve  performance, driving measurable brand and community growth.

Build Scalable Content Engines

I offer custom content solutions to help marketing teams increase content volume and  channel reach (e.g., social, digital, branded content), without sacrificing quality or consistency across channels. I can help a team build their content strategy from the ground up or help transform existing silos with new, unifying systems and processes.​

Your brand story is the sum of every piece of content you put into the world. Content marketing delivers 6x higher conversion rates than other methods, and 70% of people say they feel closer to a brand after engaging with its content. When done well, consistent and relevant content builds familiarity and trust. But the opposite is also true: poorly executed content or disconnected experiences across channels can create confusion, erode trust, and drive disengagement.

Who Would Benefit

  • Organizations that need senior-level guidance to unify brand, content, and performance under one cohesive framework.

  • Brands without clear systems to scale content across teams, channels, and customer touchpoints.

  • Internal teams looking for SOPs, tools, or best practices to produce high-quality content efficiently and consistently.

  • Marketing leaders who know their content could be improved but are struggling to break from the status quo

After Working Together

  • You’ll avoid wasted spend on misaligned partners, agencies, or hires because scaling isn’t just about more content, it’s about better content and smarter systems.

  • You’ll have the clarity to fast-track weeks of internal debate and  accelerate the decision-making process, saving teams 5–10+ hours per week through streamlined workflows.

  • Your team will scale output by 2–3x without adding headcount or sacrificing quality.

  • You’ll walk away with informed judgment and a clear path, not just ideas.

Content Audit & Recommendation

What It Is: If you’re struggling to scale content consistently across teams and channels—or not sure where things are breaking down—this front-end diagnostic gives you the clarity to move fast and fix what matters.

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Sample Scope: 

  • 1-2 month diagnostic

  • 1-2 months opportunity mapping

 

Sample Deliverables:

  • Content Audit – Review of current outputs, formats, channels, and cadence

  • Workflow & Systems Assessment – Evaluation of how ideas move from brief to execution

  • Creative & Agency Review – Identification of strengths, gaps, and missed opportunities

  • Staffing & Resourcing Review – Evaluation and identification of ideal  roles, team structure, and ideal load for success.

  • Recommendation Deck – Prioritized roadmap and/or step-by-step playbook.

Content Engine System Buildout

What This Is: A 2–4 month engagement during which we will architect and implement a scalable content engine—complete with the strategy, systems, tools, and roles your team needs to execute with speed, consistency, and impact. Whether you're a funded startup, an emerging agency, or a growing, in-house brand team, this program gives you the infrastructure to scale without chaos and create quality content without constant reinvention.​

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Sample Scope: â€‹

  • Strategic foundation + system architecture

  • Tool evaluation and setup

  • Workflow and process mapping

  • Team role alignment and enablement

  • Optional live campaign testing across paid and organic

 

Sample Deliverables:

  • Content Strategy & System Design – Aligned to brand goals and funnel needs

  • Process Maps – From intake to execution, across teams and channels

  • Tool Stack Recommendations & Setup – CRM, project management, asset libraries, etc.

  • Team Role Design – Clarified ownership and scalable collaboration model

  • Playbooks & SOPs – Reusable templates for briefings, approvals, publishing

  • Optional Execution Support – Light coaching, tool training, and live campaign testing

  • Optional Full-Funnel Test – Organic + paid pilot campaign + analytics setup

Brand-to-Scale Fractional Leadership

What This Is: A high-impact, part-time engagement that plugs senior marketing leadership into your organization during critical growth phases. Whether you’re preparing for scale, navigating a post-merger transition, or entering Series B/C, this fractional role brings the strategic clarity, structure, and leadership needed to align brand, content, and marketing—and execute at a higher level, faster.​

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Sample Scope: â€‹

  • 4–6 months of fractional leadership as a part-time CMO, Head of Brand, or Content Lead. 

  • Engagement includes a mix of strategy, oversight, and hands-on partnership tailored to your org’s needs.

 

Sample Deliverables:

  • Strategic Planning – Brand evolution guide, marketing priorities, content roadmap

  • Team Design & Enablement – Org structure, role clarity, hiring support

  • Campaign & Channel Development – Go-to-market strategy, content planning, cross-functional alignment

  • Executive Coaching – Leadership support for founders or emerging team leads

  • Ongoing Oversight – Decision support, messaging reviews, team guidance

Content Ops Bootcamp & Training Program

What It Is: An enablement program designed to help in-house teams scale content efficiently and sustainably. This bootcamp institutionalizes best practices, standardizes workflows, and empowers teams to create more content without relying on outside agencies or burning out internal leads.​

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Sample Scope: â€‹

  • 4–6 weeks

  • Async training and/or live workshops

  • Custom feedback

 

Sample Deliverables:

  • Training modules on content ops foundations, workflows, and scalable systems

  • Templates and SOPs to standardize execution

  • Feedback loops, Q&A sessions, and coaching (if included) to support adoption

  • Optional: Templates, quarterly coaching, or “content engine sprint” add-ons

Advisory Intensives / Strategy Jam Sessions

What This Is: This 90-minute strategy session is designed for founders and senior leaders who need immediate clarity and quick solutions. Whether you're making a high-stakes decision, unblocking a team, or pressure-testing a plan, this is your shortcut to expert insight—without the time or cost of a larger engagement.​

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Sample Scope: â€‹

  • Strategic sprints and roadmap gut checks

  • Org design or team structure reviews

  • Marketing or content prioritization

  • Hiring or partner decisions

  • Campaign or messaging feedback

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Sample Deliverables:

  • Pre-call Intake – Custom form to get aligned on goals and context

  • 90-Minute Live Session – Focused, founder-grade strategy conversation
    Post-Call Summary – Actionable takeaways, priorities, and next steps

Evolve Influencer Marketing Approaches

I offer strategic support to help brands and agencies build or optimize their influencer programs. This can be done from the ground up or by restructuring existing teams. The result: stronger content, smarter spend, and programs that actually drive impact.

In addition to connecting your brand to your audience, influencers are a powerful lever for creating content that fuels both owned and paid channels. With 69% of consumers trusting influencer recommendations and Gen Z using social media as a search engine, brands that aren’t using influencers strategically are missing a major opportunity. The reality? Most brands aren’t maximizing their programs—and many are overspending on creator partnerships due to a lack of internal pricing models. Influencer marketing isn’t “new” anymore, it’s not enough to stick to the basics. It’s time to build the systems that set you up to win.

Who Would Benefit

  • Brands or agencies looking to build or evolve influencer programs from limited and campaign-led to evergreen, efficient, and scalable.

  • Teams in need of senior-level guidance to manage influencers, improve partnerships, or restructure internal/agency workflows for growth.

  • Organizations aiming to advance their teams’ skills and establish stronger systems for vetting talent, measuring performance, and making the most of  spending.

  • Brands that have experienced underperforming campaigns and want to diagnose what went wrong and prevent it from happening again.

After Working Together

  • You’ll spend smarter and boost ROI by eliminating fraud, overpayment, and mismatched partnerships—plugging costly revenue leaks and redirecting budget to what works.

  • You’ll make faster, clearer decisions with efficient vetting systems, performance benchmarks, and campaign diagnostics delivered in weeks—not months.

  • You’ll build scalable, evergreen influencer programs that reduce net new cycles and unlock more high-impact campaigns each quarter.

  • You’ll produce stronger results with brand-aligned creators, streamlined processes, and consistent performance that deepens and expands audience connection.

Fractional Leadership + Oversight

What This Is: A 4–6+ month engagement that plugs senior leadership into your team to guide influencer strategy, agency partnerships, and team operations. Ideal for brands that need experienced oversight to scale programs, improve performance, and optimize spending without committing to a full-time executive.​

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Sample Scope: â€‹

  • Influencer program oversight and strategic input

  • Agency selection, onboarding, and performance management

  • Org design and hiring support for social/influencer functions

  • Leadership coaching and cross-functional team enablement

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Sample Deliverables:

  • Org structure and hiring plans tailored to business goals

  • Agency RFP process, onboarding frameworks, and performance reviews

  • Coaching and support for internal team leads

  • Workflow and partnership integration playbooks

Influencer Marketing Workshops + Trainings

What This Is: Live or virtual training sessions designed to help brand or agency teams build the skills, knowledge, and confidence needed to run effective influencer marketing programs. These workshops provide hands-on education and strategic alignment—perfect for teams looking to move faster, avoid common pitfalls, and drive stronger ROI.​

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Sample Scope: â€‹

  • Power Hour: Quick, focused training or strategy deep dive

  • Half-Day or Full-Day Workshops: Custom curriculum with interactive exercises, real-world examples, and team collaboration

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Sample Deliverables:

  • Live or virtual workshop sessions (customized to your team)

  • Hands-on exercises, real campaign breakdowns, and expert Q&A sessions

  • Custom training decks and templates

  • Strategic cheat sheets, vetting frameworks, or content planning tools

  • Optional: Follow-up coaching or implementation support

Influencer Marketing Strategy Audit + Roadmap

What This Is: A 2–4 month engagement to assess and optimize your marketing structure, workflows, and team capabilities. Ideal for brands preparing to scale social, influencer, or content efforts, this process identifies inefficiencies, aligns operations with business goals, and delivers a clear roadmap for growth. This includes a turnkey influencer system, evolved from campaign-led to evergreen programs with opportunities for long-term partnerships, pulses, and cultural moments.​

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Sample Scope: â€‹

  • 1-2 month diagnostic 

  • 1-2 months opportunity mapping

  • Audit of current team structure, tools, and workflows

  • Skillset analysis and team capability review

  • Process and infrastructure mapping

  • Recommendations for restructuring and scale readiness

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Sample Deliverables:

  • Audits & Analysis

    • Full audit of internal and agency resources, tools, workflows, and content

    • Full-funnel strategy review and performance benchmarks

    • Market and competitor comparison

  • Strategy & Roadmap

    • Scalable content engine roadmap

    • Strategic narrative and alignment map

    • Shift plan from one-off campaigns to evergreen programs

    • Roadmap for influencer and content execution

  • Team & Operations

    • Org structure recommendations and staffing review

    • Creator studio framework and SOPs

    • Internal pricing model and vetting framework

    • Partner contracts, roles, and workflows

  • Enablement & Templates

    • Campaign calendar with planning and training support

    • Custom briefing templates

    • Creator tiers and partnership matrix

    • Tracking and analytics dashboards

Advisory Intensive/Strategy Jam Sessions

What This Is: A 90-minute working session designed to help senior leaders get immediate clarity on high-stakes decisions. Whether you're navigating team structure, pressure-testing a campaign plan, or mapping out growth priorities, this is your shortcut to expert insight without the drag of indecision or drawn-out engagements.​

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Sample Scope: â€‹

  • Strategy sprints for brand, content, or go-to-market teams

  • Team/org design or influencer program structure

  • Gut checks before big investments or pivots

  • Bolstering of campaign plans or internal alignment strategies

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Sample Deliverables:

  • Pre-call intake to clarify goals and context

  • 90-minute live session (virtual or in-person)

  • Post-session summary with key insights, priorities, and recommended next steps

Campaign Post-Mortem + Optimization Sprint

What This Is: A 1-2 month sprint designed to audit underperforming influencer or social campaigns, uncover what went wrong, and deliver clear, actionable recommendations to optimize future efforts. Ideal for brands looking to avoid repeated missteps and realign strategy with business outcomes.​

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Sample Scope: â€‹

  • Review of recent campaign(s) to identify root causes of poor performance and opportunities for improvement 

  • Assessment of campaign structure, creator selection, messaging, and delivery

  • Fraud checks and ROI analysis

  • Strategic recommendations to course-correct future campaigns

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Sample Deliverables:

  • Campaign audit and performance breakdown

  • ROI assessment + fraud and authenticity check output

  • Tooling, workflow, and process recommendations

  • Partner vetting feedback and optimization guide

  • Prioritized next-step roadmap

Design Social-First Strategies

I help brands unlock the full value of social media through social-first frameworks and content, plus community strategies that drive organic reach, deepen brand affinity, and create valuable feedback loops with current and potential audiences.

More than just a broadcast channel, social media is a powerful two-way communication tool that, when used effectively, can build lasting relationships with current and potential customers. Yet many brands fall short—not because social lacks value, but because they lack the strategy, expertise, and systems to unlock its full potential. 

Who Would Benefit

  • Brands in transition or growth mode that need senior guidance but aren’t ready to commit to a full-time executive hire.

  • Teams struggling with inefficiency, role clarity, or scale, especially across social, influencer, and community functions.

  • Leaders unsure where they’re leaving value on the table and need quick-turn strategic clarity to drive smarter decisions.

  • Organizations experiencing growing pains—outgrowing their structure, chasing trends, or producing content without clear ROI.

After Working Together

  • You’ll have social channels that resonate with current and potential customers, aren’t stuck chasing trends, and double as powerful SEO drivers.

  • You’ll be able to move faster with streamlined workflows and leadership that accelerates strategy and decision-making.

  • You’ll be able to do more with less by increasing content, community, and influencer output without adding chaos or headcount.

  • You’ll see a boost in quality and team performance with aligned leadership, clearer roles, and smarter systems.

Fractional Head of Social

What This Is: A high-impact fractional leadership role designed for brands in transition or growth mode that need senior-level oversight across social, content, influencer, and community. This retainer fills a critical gap by driving alignment, increasing output, and strengthening team performance—without the cost or delay of hiring a full-time executive.​

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Sample Scope: â€‹

  • Ongoing leadership and strategic partnership, typically over 3–6 months

  • Aligning social, content, and community strategy to brand and business goals

  • Improving execution quality and operational efficiency

  • Coaching and enabling internal teams and/or agencies

  • Overseeing performance, reporting, and optimization

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Sample Deliverables:

  • Weekly leadership syncs and cross-functional collaboration

  • Strategic roadmap ownership across social, influencer, and community

  • Oversight of content performance, paid social, and community engagement

  • Team and agency enablement, including hiring and structure support

  • Campaign and initiative development as needed

360 Social and Influencer Audit + Opportunity Map

What This Is: A fast-turn, high-impact diagnostic designed to evaluate and improve your social, influencer, and community efforts. In 30 days or less, you’ll get a clear view of what’s working, what’s not, and where you can drive the most ROI, without a long-term commitment. Ideal for brands or agencies unsure where they’re leaving value on the table or need a refresh​

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Sample Scope: This audit evaluates the current state of your:

  • Social content and performance across channels

  • Influencer and creator programs (structure, spend, strategy)

  • Community management and engagement practices

  • Brand alignment and audience connection

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Sample Deliverables: 

  • Full Audit:Social, influencer, and community program review

  • Custom Scorecard & Gap Analysis: Visual summary of strengths and weaknesses
    Top 5 Opportunities: Prioritized by impact and ease

  • 30-Day Action Plan: Quick wins to implement immediately

Social Team Restructure

and Workflow Optimization

What This Is: A 4–6 week sprint designed to restructure your social team and streamline workflows. Ideal for brands that have outgrown their current setup, this engagement creates clarity across roles, improves execution speed, and sets your team up to produce high-impact content without operational bloat or inefficiency.​

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Sample Scope: This audit evaluates the current state of your:

  • Evaluating current team structure, tools, and workflows

  • Identifying redundancies and bottlenecks

  • Recommending a future-ready team design and scalable content workflow

  • Training your team or agency partners on new systems

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Sample Deliverables: 

  • Org Chart & Hiring Plan: Clear role definitions and a roadmap for scaling

  • Workflow Mapping: From briefing to publishing to engagement

  • Tech Stack Optimization: Audit and streamline tools to support speed and visibility

  • Team Training: Support for internal or agency partners to ensure smooth adoption

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